Why collecting art?

There is a popular belief that collecting art is only a preserve to the rich and the old. This is, however, a widespread myth as there clearly is no reason why one can not start collecting art pieces at any age. A lot of art enthusiasts admit that they have started their journey as collectors early in their lives. Therefore, this is a wise move to start sooner than later. This is also a fact that there are so many high in quality art pieces that are also affordable. These pieces will be even more appreciated in value over time.

By starting an art collection, you expand your horizons and gain knowledge. Art teaches us to see things in new, alternative ways, analyse and question multiple subjects. Knowledge is power, so what could be a better way to increase your power than by gaining knowledge through art?

Starting a collection requires a lot of research. As you start your collection, you will get to know more about the art as well as the artists behind the artworks you invest in. You can be sure that you will be surprised by how much you will actually learn about the art history, different artists, the art in general and also even about yourself and what you like, your favourite concepts, aesthetics, genres.

If you approach the idea of starting your art collection primarily thinking of art as an investment, the advice would be to look at mid-career or established artists. This will mean that you will be looking through and selecting from more expensive works.

If making a big financial investment is not your initial purpose, then it is worth to consider discovering emerging talent and observe how an emerging artist grows. It is easier to discover emerging talent when you are younger, which brings us back to the idea that it is a good move to start the collection at a younger age. In this case, you will be trying to find the artists, who sell their art affordably. Most emerging artists fall under this category.

Here are some tips on how to select and buy young art: read up on artists; learn about the types of artworks; visit museums and galleries or even festivals and indie galleries, or simply find artworks you love on social media. It is also in many cases easy to find art you identify with at those places as opposed to the art you will find displayed in big, established galleries. At the end of the day, nothing brings more joy than seeing the artist you believed in grow and carve a niche for themselves in the industry. Collecting artworks by upcoming artists gives you a chance to become a patron. There is no better way to show support to artists who are struggling than to buy the pieces they dedicate much time and effort to create. In most cases, artists remember the first people who bought their pieces. Therefore, starting a collection by supporting emerging artists helps you establish relationships and networks in the art world that can prove to be invaluable in future. After all, networks in the art world are just as important as they are in the business world or any other industries or fields.

Frame selection at NW Creative

Another very important point is setting your budget. One of the most important rules to follow is: quality over quantity since it will change in the future. Look at art as priceless and only add the art you love to your collection. While your art collection is not an investment, it will in most cases be appreciated in value. That piece you bought for a hundred pounds may be worth much more in the future. Depending on when you start your collection, you will have many years to see your collection grow both in size and in value.

Here is also a little trick for you: a balanced way to start collecting new art is to invest in small works by both established and lesser-known names. Begin with finding affordable artworks to start your collection. Artists and gallerists alike need collectors. By starting small and your collection will grow and expand soon over time. The trick really is in knowing where to look.

It can’t be emphasised enough that defining your initial motivation is key. Think outside the box, look far beyond the place where you live. Especially now, in the times of extreme globalization and digitalization. Look for various mediums, from paintings to digital art or mixed media pieces, buy photography or limited-edition prints.

It can’t be emphasised enough that defining your initial motivation is key. Think outside the box, look far beyond the place where you live. Especially now, in the times of extreme globalization and digitalization. Look for various mediums, from paintings to digital art or mixed media pieces, buy photography or limited-edition prints.

Once you find work that you love the next crucial step is framing the artwork. If you are in London, you can frame it with us at NW Creative. We are using UV-protective glass when necessary and only acid-free materials. But please, if you can’t frame it with us, find a good framer. For example, Vija Celmins is saying: ‘My feeling about the size of the borders has a corresponding effect on how one perceives the image’. A good frame will emphasise the best qualities of the piece, therefore it is important to find what framing option would work the best for every single work of art.

Moving onwards, you are going to think of such things as logistics, installation, insurance, storage and conservation of the works. You may find that speaking with an art consultant can be extremely helpful. At The Platform, you can benefit from our art consultancy services or chat with our curators about any product or artist you find yourself interested in. It is our job to carefully look for the artists worldwide and present you the exceptional selection of work made by some of the most creative individuals.

Below is a little showcase of different artworks represented in our gallery, please enjoy and we hope this article has inspired you to start turning your house walls into a museum full of lovely art pieces that will bring you joy on a daily basis!

TILES by Mj Mckasiarz

Text by olha.korovina

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